When shopping for a new home, buyers will want to know what it’s like walking through the house, taking a stroll through the kitchen, or relaxing on the terrace or in the backyard. Most people who are ready to invest in a new home will want to imagine themselves in the space before taking the next step. This is where real estate videography comes in.

Aside from physically being there, real estate listing videos are the best way for potential buyers to get a feel of the home. By showcasing the house through a unique and dynamic video, you will likely persuade buyers that their dream home is simply a few clicks away.

How Real Estate Videography Helps To Sell Houses Faster

According to the National Association of Realtors, online video sites continue to grow in popularity. Around 36% of home buyers use videos as their main source of information during a house search.

Today, effectively incorporating videos into your real estate strategy can help increase your ability to generate leads for a listing.

Here are a few reasons why making an effective real estate marketing video will help you sell a house faster:

People Like Video Content

More and more homeowners are choosing to list their homes with realtors who offer video services. Across most industries, consumers prefer videos to other content as they are more engaging.

As such, videos attract more viewers and allow you to convey the right atmosphere and emotions. This will help you to better portray the feel of a property and highlight the best parts to entice buyers.

Real Estate Videography Can Help Increase Business and Profits

Video content can result in more views on your listing, which can lead to more views, engagement and visits. This can help build trust with potential buyers or sellers.

Sharing to other platforms such as social media can also help generate more organic traffic.

A well-shot and compelling video can be the final nudge a buyer needs to seal the deal. By offering potential buyers a full 3D experience and sharing it to all your digital platforms, you are likely to get more callbacks, which will increase the number of potential buyers and can increase the selling price of a house.

Real Estate Websites Prefer Videos

As you’ve noticed, most real estate websites prioritize video content to attract potential buyers. High-end videos are likely to attract new sellers as well as potential buyers. Real estate agents also use keywords and copy alongside most videos to increase their website rank on Google.

This will make it easier for people to find their website when searching local real estate agents online. So, pushing video content on your real estate website is a great way for you and your buyers to get what they want.

Versatility

From tours and to drone shots, there are many ways to utilize videos for marketing your real estate listings.

Videos can be used to give potential buyers a complete and in-depth tour of each room. They can also be a great way to differentiate your listing from others in the same area to potential buyers.

In real estate, aerial footage and drones are now being used to add another layer to the buying and selling experience. You will also be able to fully showcase your listings, including outdoor shots of the neighbourhoods and close by amenities.

Whether you are shooting a quaint family home or a luxury property, an engaging and creative video will allow buyers to get as close to the listing as possible without being there.

Tips For Fantastic Real Estate Videography

Use the Right Equipment or Service

Nowadays, it doesn’t take a lot of equipment to make an impressive real estate video. With smartphones and new videography apps coming out every day, making a video couldn’t be easier. That being said, leveraging a professional real estate videography service will add a layer of professionalism and quality to your real estate video.

Get Creative

There are many ways to get creative with videos. From fun editing styles to innovative drone techniques, you can give an in-depth look at both the interior and exterior of the home, the property, and even the neighbourhood.

Key Takeaways

Staging and listing a home can be a very time-consuming process. You want to focus on showing the home in innovative and creative ways to ensure it’s viewed by as many buyers as possible.

With the rise of technology, videos are becoming more and more popular as they help people view houses virtually. By following the above tips, you can create impressive real estate videos, resulting in quick turnaround times from listings to sales.

If you need some help producing high quality real estate videography, get in touch with us!

When you’re preparing a house to be sold, first impressions really do matter! Home staging is one of the best ways to ensure potential homebuyers only see the best digital photos of the home you’re showing. High-quality images will likely boost the home’s overall value and interest when on the market.

We’ve put together a list of the most relevant tips to help make any home stand out by leveraging professional real estate photography. Follow these tips to help make all your listings look like a million bucks!

10 Tips to Help You Stage A House For Real Estate Photography

Clean up and Declutter

First things first, it’s time to clean up! Remove everything off the counters, including microwaves, blenders, toasters, and other kitchen utensils. The kitchen is one of the most important rooms so make sure it looks sparkling clean.

Make the home look as spacious as possible by removing unnecessary items of furniture from all the rooms. Then you can give everything a good clean and polish.

There should be no clutter lying around as this can look messy. Remove any toiletries in the bathroom, neaten up any shelves, and clear the surfaces around the house.

Remove All Personal Items

You want the potential buyer to envision themself in the home you’re showing. You want to look at temporarily removing all items and belongings that could potentially have a negative effect on buyers based on their beliefs, hobbies or other personal preferences.

In fact, in some instances it might be worth investing in some trendy or eye-catching items and accessories that may give rooms an additional layer of comfort or attractiveness. Don’t break the bank here, it’s all about making a great impression strategically to entice potential buyers to book a visit.

Windows and Lighting

Lighting is one of the most crucial factors to consider when home-staging. Natural light is a bonus as it brings life into the photos. So, open all the windows throughout the home to let as much natural light in as possible.

If the house doesn’t have much natural light, turn on all the lights, including outdoor lights and lamps. This will ensure that all photos will look well-lit and inviting.

Think About The Colors

Too many colors can be overwhelming. As such, they can detract from the house itself. A good rule of thumb is to have one color theme per room. This helps to create cohesive looks that are pleasing to the eye.

It’s also a good idea to use neutral colors as the base of a room and then add small pops of color.

Make The Beds

Make sure all the beds are meticulously made and the rooms are looking neat. Where possible, decorate the beds with matching sheets and blankets. Decorative pillows can also add a little extra flare.

Wrinkles on the linen look messy and will show up on camera. A good extra trick is to steam all the linen to ensure everything looks perfect.

Remove Outdoor Covers

You want buyers to envision themselves living in the home so, if it has an outdoor area, what better way to stage a cozy-looking BBQ spot?

Remove all outdoor furniture covers or smoker or grill covers for the photographs. This will help potential buyers imagine themselves in the garden BBQing up a great meal with their family.

Close-Ups Are King

Staging can either be done by yourself or with a professional staging service. It is crucial to remember that un-staged homes rarely look good in pictures whereas staged homes offer significantly better and quicker results.

Details and colors are always a great way to make any home look professionally staged. For example, add a bottle of wine and two glasses to the gorgeous outdoor seating area to create an inviting mood.

Other fun close-up staging techniques include adding bright throw pillows, wall art, fruit bowls, or fresh towels in the bathrooms.

Symmetry And Repetition

Symmetry and repetition are common in nature and are things we find to be aesthetically pleasing. So, make sure you use these principles when staging a house to make it look as good as possible.

Don’t Overdo It

You might have an abundance of ideas and decor items that you want to add to a house to make it look more appealing to buyers. However, it’s important not to over-decorate. Buyers need to be able to see the house itself and not be distracted by so many things.

Keep things simple with a few basic furniture items in each room that give potential buyers an idea of how they can use the space.

Fix Any Small Details

Sometimes, the smallest thing can put off a potential buyer. When you think the house is ready for photos, we recommend doing one last walk-through and see if there are any small details to fix.

For example, put all the toilet seats down, fluff the cushions and pillows, and wipe down any mirrors or shiny surfaces.

Conclusion and 11th tip : Work with professional real estate photographers or photography services

Keep in mind that these photographs will be the first impression potential buyers get of a house. So it is up to you to make these pictures a success. Taking care of the pictures yourself, unless you have a great background in photography, is probably not a good idea.

Whether or not you are working with a real estate agent, leveraging professional real estate photography services will help you put all the chances on your side to sell a house quicker, easier and at a potentially higher price.

Author: Anthony Guilhem

Why You Should Consider Using Real Estate Videography For Your Listings